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               WRR4 Early Bird Deadline           CGBP                Third Run            

WEDNESDAY, 27 FEBRUARY 2013 * 9:00AM to 5:00PM
No second chance for a first impression—this holds true for writing in business. Your income is assured if your corporate letters, memos, and reports are written professionally!

Expand your business writing skills in this highly interactive and motivational workshop. Learn and re-learn current best practices in writing the routine one-memo, the persuasive proposal, and the make-or-break letter to produce the best results.

You will have a firsthand glimpse at writing samples (including make-or-break proposals) that produced results in the most difficult of situations. The country’s topnotch communication expert, Dr. Dups—internationally- acclaimed author, motivational speaker, and executive coach—will share real and current examples and effective strategies for top corporate leaders and professionals. Topics include bottom-line clarity, conciseness, directness to the point, plus sensitivity to the reader. Boost your corporate image, profitability and business growth through professional writing!
   Limited Seats Only, Pre-Registration Required

   Avail of Early Bird and

   Contact Person: Zennie Escudero
   Manila lines (+632) 556-8968 or 69
   Manila Telefax (+632) 842-7148 or 59
   Cebu lines (+63 32) 512-3106 or 07

Lecturer: Rodolfo A. de los Reyes – more popularly known as “Dr. Dups”, is a prolific book author, having penned 11 books including Write Right for Results, Write Win Win, Write for Long & Watch Your English, all focused on communication. He is a sought-after trainer and lecturer for local and multinationals companies with over 30 years of experience conducting seminars and trainings in the Philippines, Hong Kong, Taiwan, Indonesia, Thailand, Vietnam, Malaysia, Singapore, Qatar and the US.

He obtained his BA English (cum laude) and MA Literature from the University of the Philippines where he also finished his PhD in communication. He also holds an MBA from the Ateneo de Manila Graduate School of Business.

Who Should Attend:

      • Business Owners
      • Board Directors
      • Communication Specialists
      • Executives & Professionals
      • Anyone who wants to learn the best
        practices in writing one-page
        business letters, memos & reports

   Seminar Investment is P8,480
   inclusive of Meals, Resource Kit, &
   Certificate of Attendance
Business World Online International Chamber of Commerce Tri-ISys Forbes College

Best Practices Guide to Writing One-Page Business Letters, Memos, and Proposals

Edsa Shangri-La Hotel, Mandaluyong City, Philippines
9:00 am to 5:00 pm, Wednesday, February 27, 2013


      • Geared toward middle to top level executives, professionals, and managers
      • Emphasis on bottom line guidelines for writing & communication
      • Interactive discussions
      • Global best practice samples and analysis (right & wrong, do’s and don’t’s)
      • Selected exercises & immediate feedback
      • Tangential coverage of English usage

Course Flow:

Morning Session
      What Is a Business Letter, Memo, Report, and Business Proposal
      The Golden Rule of Business Writing
      The 10 Commandments of Business Writing
      S.P.A.C.E. for L.O.V.E (Two Top Tips)
            A Perspective on Various Kinds of Professional Writing
            Bottom Lines for Business (i.e. Practical) Writing
            Different Kinds of Messages
      The Best Policy: Clarity & Integrity in Writing
      Pope and Readability: The Concise K.I.S.S. (Variations of KISSing)
            Quick Tips & Exceptions
            Sample Verbose Writing & Feedback
      The Bilateral Click: The Direct K.I.S.S. (Directness to the Point in Writing)
            The Paragraph Revisited
            A Practical Paragraph-Writing Formula
            Legal Sample: Case Decision as the Conclusion
      Business Sample: Bottom Line on Top
            Business Correspondence Formulas
            for the One-Page Direct Message (Three’s Not a Crowd!)
            Routine Sparklers for One-Page Neutral Messages
                  The Three-Paragraph Maximum
                  Three Options for the Presenting Details:
                  Paragraph, List, Matrix
      KISSES to ABC: Tone in Writing
      Dunkin’ Work and Gibran: Positive Messages
            Word Choice
            Words Have Energy
            Options: the Objective Tone in Reports,
                            the Sparkling Tone in Persuasive Proposals
            Readership Concerns: the Right Tone for the Boss, the Client, Etc.

Afternoon Session
      Not So Fast, Speedy: The Difficult Message and How To Write It Effectively
            B.E.A.R the Burden of Bad News (No Messages, Delays, Declining)
            Hold Them D.E.A.R. for Demand Messages (incl Disciplinary Memos)
            Bring Them A.F.A.R. for Conciliation Messages
            Soft-Sell A.I.D.A. for Persuasive Proposals
      The Long Report
            The Big Picture: The Main Parts of Any Extensive Write-Up
            Long Reports: Data Presentation & Analysis, Conclusions & Recommendations
            Short Ones: Bottom Line Clarity
      Spicy Corporate Write-Ups: Style and Tone
            Word Pictures for Features
            Tabloids To Go for the Corporate Newsletter
            Other Kinds of Writing
            Free-Wheeling Discussion
            Individual Writing Needs Addressed
      Of Speed and Secrets for Successful Writing (Outlaw a Law!)
            Rewriting, Writing, Reading
      Flaming & Threading in the Email: Some Reminders
            Avoiding and Managing Flaming in Cyberspace
            Threads, Adjusting Subjects, and Other Concerns
      Recap of Key Learning Items
            The Written Channel in Review (cf. the Spoken Channel)
            Writing to Enhance Relationships
            The Golden Rule of Business Writing
            The 10 Commandments of Business Writing
      Integration & Action Steps: Tips for Cascading

SEMINAR FEE PER PERSON: P 8,480 (Fee covers Meals, Resource Kit, Certificate of Attendance)


Less 5% for early registrants (on registrations made on or before January 27, 2013)
Less 5% for early payment (if made on or before February 17, 2013)
Less 5% for group registration (minimum of 3 participants)

REGISTER NOW to avail of Early Bird and Group DISCOUNTS
Share |
Download: Flyer - Black&White (.PDF 530kb)
                         Course Outline (.PDF 272kb)