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Download: Flyer - Black&White (.PDF 525kb) Course Outline (.PDF 283kb) |
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19 JANUARY 2012 * EDSA SHANGRI-LA HOTEL, MANDALUYONG CITY * 9:00AM to 5:00PM
No second chance for a first impression—this holds true for writing in business. Your income is assured if your corporate letters, memos, and reports are written professionally!
Expand your business writing skills in this highly interactive and motivational workshop. Learn and re-learn current best practices in writing the routine one-memo, the persuasive proposal, and the make-or-break letter to produce the best results.
You will have a firsthand glimpse at writing samples (including make-or-break proposals) that produced results in the most difficult of situations. The country’s topnotch communication expert, Dr. Dups—internationally acclaimed author, motivational speaker, and executive coach—will share real and current examples and effective strategies for top corporate leaders and professionals. Topics include bottom-line clarity, conciseness, directness to the point, plus sensitivity to the reader. Boost your corporate image, profitability, and business growth through professional writing!
Expand your business writing skills in this highly interactive and motivational workshop. Learn and re-learn current best practices in writing the routine one-memo, the persuasive proposal, and the make-or-break letter to produce the best results.
You will have a firsthand glimpse at writing samples (including make-or-break proposals) that produced results in the most difficult of situations. The country’s topnotch communication expert, Dr. Dups—internationally acclaimed author, motivational speaker, and executive coach—will share real and current examples and effective strategies for top corporate leaders and professionals. Topics include bottom-line clarity, conciseness, directness to the point, plus sensitivity to the reader. Boost your corporate image, profitability, and business growth through professional writing!
REGISTER NOW
Avail of Early Bird and
Group DISCOUNTS
Contact Person: Zennie Escudero
Manila lines (+632) 556-8968 or 69
Manila Telefax (+632) 842-7148 or 59
Cebu lines (+63 32) 512-3106 or 07
Email: zennie@cgbp.org
Check: http://www.cgbp.org
Lecturer: Rodolfo A. de los Reyes – more popularly known as “Dr. Dups” is a prolific book author, having penned 11 books including Write Right for Results, Write Win Win, Write for Long & Watch Your English, all focused on communication. He is a sought after trainer and lecturer for local and multinationals companies, with over 30 years of experience conducting seminars and trainings in the Philippines, Hong Kong, Taiwan, Indonesia, Thailand, Vietnam, Malaysia, Singapore, Qatar and the US.
He obtained his BA English (cum laude) and MA Literature from the University of the Philippines where he also finished his PhD in communication. He also holds an MBA from the Ateneo de Manila Graduate school of Business.
• Business Owners
• Board Directors
• Communication Specialists
• Executives & Professionals
• Anyone who wants to learn the best
practices in writing one-page
business letters, memos & reports
• Board Directors
• Communication Specialists
• Executives & Professionals
• Anyone who wants to learn the best
practices in writing one-page
business letters, memos & reports
_______________________________
Seminar Investment is P7,980
inclusive of Meals, Resource Kit, &
Certificate of Attendance
Seminar Investment is P7,980
inclusive of Meals, Resource Kit, &
Certificate of Attendance
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 |
 |
 |
WRITE RIGHT FOR RESULTS!
Best Practices Guide to Writing One-Page Business Letters, Memos, and Proposals
Edsa Shangri-La Hotel, Mandaluyong City, Philippines
9:00 am to 5:00 pm, Thursday, January 19, 2012
Method:
• Geared toward middle to top level executives, professionals, and managers
• Emphasis on bottom line guidelines for writing & communication
• Interactive discussions
• Global best practice samples and analysis (right & wrong, do’s and don’t’s)
• Selected exercises & immediate feedback
• Tangential coverage of English usage
Course Flow:
Morning Session
What Is a Business Letter, Memo, Report, and Business Proposal
The Golden Rule of Business Writing
The 10 Commandments of Business Writing
S.P.A.C.E. for L.O.V.E (Two Top Tips)
A Perspective on Various Kinds of Professional Writing
Bottom Lines for Business (i.e. Practical) Writing
Different Kinds of Messages
The Best Policy: Clarity & Integrity in Writing
Pope and Readability: The Concise K.I.S.S. (Variations of KISSing)
Quick Tips & Exceptions
Sample Verbose Writing & Feedback
The Bilateral Click: The Direct K.I.S.S. (Directness to the Point in Writing)
The Paragraph Revisited
A Practical Paragraph-Writing Formula
Legal Sample: Case Decision as the Conclusion
Business Sample: Bottom Line on Top
Business Correspondence Formulas
for the One-Page Direct Message (Three’s Not a Crowd!)
Routine Sparklers for One-Page Neutral Messages
The Three-Paragraph Maximum
Three Options for the Presenting Details:
Paragraph, List, Matrix
KISSES to ABC: Tone in Writing
Dunkin’ Work and Gibran: Positive Messages
Word Choice
Words Have Energy
Options: the Objective Tone in Reports,
the Sparkling Tone in Persuasive Proposals
Readership Concerns: the Right Tone for the Boss, the Client, Etc.
Afternoon Session
Not So Fast, Speedy: The Difficult Message and How To Write It Effectively
B.E.A.R the Burden of Bad News (No Messages, Delays, Declining)
Hold Them D.E.A.R. for Demand Messages (incl Disciplinary Memos)
Bring Them A.F.A.R. for Conciliation Messages
Soft-Sell A.I.D.A. for Persuasive Proposals
The Long Report
The Big Picture: The Main Parts of Any Extensive Write-Up
Long Reports: Data Presentation & Analysis, Conclusions & Recommendations
Short Ones: Bottom Line Clarity
Spicy Corporate Write-Ups: Style and Tone
Word Pictures for Features
Tabloids To Go for the Corporate Newsletter
Other Kinds of Writing
Free-Wheeling Discussion
Individual Writing Needs Addressed
Of Speed and Secrets for Successful Writing (Outlaw a Law!)
Rewriting, Writing, Reading
Flaming & Threading in the Email: Some Reminders
Avoiding and Managing Flaming in Cyberspace
Threads, Adjusting Subjects, and Other Concerns
Recap of Key Learning Items
The Written Channel in Review (cf. the Spoken Channel)
Writing to Enhance Relationships
The Golden Rule of Business Writing
The 10 Commandments of Business Writing
Integration & Action Steps: Tips for Cascading
• Geared toward middle to top level executives, professionals, and managers
• Emphasis on bottom line guidelines for writing & communication
• Interactive discussions
• Global best practice samples and analysis (right & wrong, do’s and don’t’s)
• Selected exercises & immediate feedback
• Tangential coverage of English usage
Course Flow:
Morning Session
What Is a Business Letter, Memo, Report, and Business Proposal
The Golden Rule of Business Writing
The 10 Commandments of Business Writing
S.P.A.C.E. for L.O.V.E (Two Top Tips)
A Perspective on Various Kinds of Professional Writing
Bottom Lines for Business (i.e. Practical) Writing
Different Kinds of Messages
The Best Policy: Clarity & Integrity in Writing
Pope and Readability: The Concise K.I.S.S. (Variations of KISSing)
Quick Tips & Exceptions
Sample Verbose Writing & Feedback
The Bilateral Click: The Direct K.I.S.S. (Directness to the Point in Writing)
The Paragraph Revisited
A Practical Paragraph-Writing Formula
Legal Sample: Case Decision as the Conclusion
Business Sample: Bottom Line on Top
Business Correspondence Formulas
for the One-Page Direct Message (Three’s Not a Crowd!)
Routine Sparklers for One-Page Neutral Messages
The Three-Paragraph Maximum
Three Options for the Presenting Details:
Paragraph, List, Matrix
KISSES to ABC: Tone in Writing
Dunkin’ Work and Gibran: Positive Messages
Word Choice
Words Have Energy
Options: the Objective Tone in Reports,
the Sparkling Tone in Persuasive Proposals
Readership Concerns: the Right Tone for the Boss, the Client, Etc.
Afternoon Session
Not So Fast, Speedy: The Difficult Message and How To Write It Effectively
B.E.A.R the Burden of Bad News (No Messages, Delays, Declining)
Hold Them D.E.A.R. for Demand Messages (incl Disciplinary Memos)
Bring Them A.F.A.R. for Conciliation Messages
Soft-Sell A.I.D.A. for Persuasive Proposals
The Long Report
The Big Picture: The Main Parts of Any Extensive Write-Up
Long Reports: Data Presentation & Analysis, Conclusions & Recommendations
Short Ones: Bottom Line Clarity
Spicy Corporate Write-Ups: Style and Tone
Word Pictures for Features
Tabloids To Go for the Corporate Newsletter
Other Kinds of Writing
Free-Wheeling Discussion
Individual Writing Needs Addressed
Of Speed and Secrets for Successful Writing (Outlaw a Law!)
Rewriting, Writing, Reading
Flaming & Threading in the Email: Some Reminders
Avoiding and Managing Flaming in Cyberspace
Threads, Adjusting Subjects, and Other Concerns
Recap of Key Learning Items
The Written Channel in Review (cf. the Spoken Channel)
Writing to Enhance Relationships
The Golden Rule of Business Writing
The 10 Commandments of Business Writing
Integration & Action Steps: Tips for Cascading
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SEMINAR FEE PER PERSON: P 7,980 (Fee covers Meals, Resource Kit, Certificate of Attendance)
GET AS MUCH AS 15% DISCOUNT! AVAIL OF ANY OR ALL OF THE FOLLOWING:
• Less 5% for early registrants (on registrations made on or before December 19, 2011)
• Less 5% for early payment (if made on or before January 9, 2012)
• Less 5% for group registration (minimum of 3 participants)
SEMINAR FEE PER PERSON: P 7,980 (Fee covers Meals, Resource Kit, Certificate of Attendance)
GET AS MUCH AS 15% DISCOUNT! AVAIL OF ANY OR ALL OF THE FOLLOWING:
• Less 5% for early registrants (on registrations made on or before December 19, 2011)
• Less 5% for early payment (if made on or before January 9, 2012)
• Less 5% for group registration (minimum of 3 participants)