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Download: Flyer - Black&White (.PDF 505kb) Course Outline (.PDF 199kb) |
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presents
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Innovation is essential to the growth of commerce. And key to innovation is creativity – generating new ideas that can be the next blockbuster money maker for your business.
Achieve a lifetime of benefits for your business and personal life with a single investment in creativity. Dr. de Bono's Lateral Thinking® program offers formal tools for breeding ideas that are out-of-the-box and solutions to the most difficult problems. This program will give rise to a systematic & trailblazing thinking approach that best suits today’s challenging economic environment. It provides techniques that are outside the frame of the conventional. Creativity is a skill that can be learned, practiced and developed. Discover your inner creativity by attending this program and experience the following benefits: - Focused creative thinking to capture opportunities - Continuous flow of innovative ideas/concepts - Faster and effective problem solving method - Ability to shape concept to fit the current need - Creativity as a resident skill - And many more! out-of-the-box thinkers bursting with creativity ! |
26 & 27 JANUARY 2012 * THE PENINSULA MANILA, MAKATI CITY, PHILIPPINES * 9:00AM to 5:00PM
Lecturer:
Rene C. de Jesus - Social Sciences ’69, Istituto Mystici Corporis – Incisa Valdarno, Florence, Italy; President, ThinkTools Training and Consulting
He is the first Filipino Certified Instructor for the Philippines in the three world-class Edward de Bono Thinking Methods (Six Thinking Hats®, Direct Attention Thinking Tools™ [DATT™], and Lateral Thinking®).
He spent eleven years as an expatriate executive in Jakarta and Manila, organizing or managing marketing operations of joint-venture life insurance companies. From 1998 to 2001, he worked for Allstate Insurance Company (USA), and was assigned to the company’s Southeast Asia Regional Headquarters in Manila. As Regional Recruitment & Training Director for Southeast Asia, he was responsible for all recruiting and training operations of Allstate life insurance companies in Southeast Asia.
Rene C. de Jesus - Social Sciences ’69, Istituto Mystici Corporis – Incisa Valdarno, Florence, Italy; President, ThinkTools Training and Consulting
He is the first Filipino Certified Instructor for the Philippines in the three world-class Edward de Bono Thinking Methods (Six Thinking Hats®, Direct Attention Thinking Tools™ [DATT™], and Lateral Thinking®).
He spent eleven years as an expatriate executive in Jakarta and Manila, organizing or managing marketing operations of joint-venture life insurance companies. From 1998 to 2001, he worked for Allstate Insurance Company (USA), and was assigned to the company’s Southeast Asia Regional Headquarters in Manila. As Regional Recruitment & Training Director for Southeast Asia, he was responsible for all recruiting and training operations of Allstate life insurance companies in Southeast Asia.
• Business Leaders / Owners/
Entrepreneurs
• Board Directors/ Strategic
Planning Groups
• Management & Marketing Teams
• Government Officials & Military
Officers
• Labor & Union Leaders
• Those in the Advertising
Industry & Creative Work
• Anyone who needs Creative
Thinking to succeed
Entrepreneurs
• Board Directors/ Strategic
Planning Groups
• Management & Marketing Teams
• Government Officials & Military
Officers
• Labor & Union Leaders
• Those in the Advertising
Industry & Creative Work
• Anyone who needs Creative
Thinking to succeed
REGISTER NOW!
Avail of Early Bird and Group DISCOUNTS
Seminar Investment is P14,880 or US$ 346 inclusive of Meals, Resource Kit, & Certificate of Attendance
CALL (+63 2) 556-8968 or 69 ; (+63 2) 842-7148 or 59
EMAIL: camille@cgbp.org; Check: http://www.cgbp.org
Avail of Early Bird and Group DISCOUNTS
Seminar Investment is P14,880 or US$ 346 inclusive of Meals, Resource Kit, & Certificate of Attendance
CALL (+63 2) 556-8968 or 69 ; (+63 2) 842-7148 or 59
EMAIL: camille@cgbp.org; Check: http://www.cgbp.org
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Edward de Bono's Lateral Thinking® Program
"Best Practices in Idea Generation"
9:00am to 5:00pm, Thursday & Friday, January 26 & 27, 2012
The Peninsula Manila, Makati City
I. Program Description
Innovation is essential to the growth of commerce. And key to innovation is creativity – generating new ideas that can be the next blockbuster money maker for your business.
This two-day special program will teach participants the best practices in idea generation with the use of the Lateral Thinking® program -- the systematic and creative thinking approach invented by Dr. Edward de Bono, widely acknowledged as the foremost authority in the field of creative thinking. His book on Lateral Thinking® ,translated into so many languages, is now a seminar. It is so popular worldwide that it is now part of the Oxford English Dictionary.
Lateral Thinking® presents the best practices on creativity as a way of systematic thinking. It teaches participants the powerful and effective tools that make creativity a lifelong skill which has proven to be very satisfying and rewarding for those who have used it for business and even in their personal lives.
Creativity is no longer a matter of old-fashioned brainstorming and hoping that ideas will somehow happen. There are now formal tools used by millions around the world who have benefited from this unique and ground breaking program. Lateral Thinking® liberates and harnesses the creative energy of an individual or team. It provides a language to guide idea generation. It gives the confidence and the tools to help individuals seek different and better alternatives in any given situation.
Be appreciated with your new ideas. Your next career promotion, new business, or new financial reward can be achieved from your newfound ability to think out-of-the-box. This program is exclusively for those people who want to be constantly bursting with creativity.
II. Program Objectives
Creativity can be taught. In this wonderful program, participants will surely learn the best practices on how to be more creative with the systematic use of the Lateral Thinking® tools. At the end of the program, participants are expected to:
• Become adept at applying Lateral Thinking® techniques
• Generate new ideas more deliberately and purposefully
• Have the discipline of creativity and embrace the habit of thinking out of the box
• Think new approaches, new solutions to problems, new products or services to capture new opportunities.
III. Content
A. The Creative Process
• Developing a Creative Mindset
B. Alternatives/Concept Extraction
• Fixed Points
• The Concept Triangle
• The Concept Fan
C. Focus
• Area Focus and Purpose Focus
• The Creative Hit List
• Redefining a Purpose Focus
D. Challenge
• The Importance of Challenge
• The Challenge Process
• Challenge Flowchart
E. Random Entry
• Steps to Random Entry
• The Random Word
• Ways to Get a Random Word
F. Sequencing Lateral Thinking Tools for Idea Generation
Innovation is essential to the growth of commerce. And key to innovation is creativity – generating new ideas that can be the next blockbuster money maker for your business.
This two-day special program will teach participants the best practices in idea generation with the use of the Lateral Thinking® program -- the systematic and creative thinking approach invented by Dr. Edward de Bono, widely acknowledged as the foremost authority in the field of creative thinking. His book on Lateral Thinking® ,translated into so many languages, is now a seminar. It is so popular worldwide that it is now part of the Oxford English Dictionary.
Lateral Thinking® presents the best practices on creativity as a way of systematic thinking. It teaches participants the powerful and effective tools that make creativity a lifelong skill which has proven to be very satisfying and rewarding for those who have used it for business and even in their personal lives.
Creativity is no longer a matter of old-fashioned brainstorming and hoping that ideas will somehow happen. There are now formal tools used by millions around the world who have benefited from this unique and ground breaking program. Lateral Thinking® liberates and harnesses the creative energy of an individual or team. It provides a language to guide idea generation. It gives the confidence and the tools to help individuals seek different and better alternatives in any given situation.
Be appreciated with your new ideas. Your next career promotion, new business, or new financial reward can be achieved from your newfound ability to think out-of-the-box. This program is exclusively for those people who want to be constantly bursting with creativity.
II. Program Objectives
Creativity can be taught. In this wonderful program, participants will surely learn the best practices on how to be more creative with the systematic use of the Lateral Thinking® tools. At the end of the program, participants are expected to:
• Become adept at applying Lateral Thinking® techniques
• Generate new ideas more deliberately and purposefully
• Have the discipline of creativity and embrace the habit of thinking out of the box
• Think new approaches, new solutions to problems, new products or services to capture new opportunities.
III. Content
A. The Creative Process
• Developing a Creative Mindset
B. Alternatives/Concept Extraction
• Fixed Points
• The Concept Triangle
• The Concept Fan
C. Focus
• Area Focus and Purpose Focus
• The Creative Hit List
• Redefining a Purpose Focus
D. Challenge
• The Importance of Challenge
• The Challenge Process
• Challenge Flowchart
E. Random Entry
• Steps to Random Entry
• The Random Word
• Ways to Get a Random Word
F. Sequencing Lateral Thinking Tools for Idea Generation
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SEMINAR FEE: P14,880 or U$346 (Fee covers Meals, Resource Kit, Certificate of Attendance)
GET AS MUCH AS 15% DISCOUNT! AVAIL OF ANY OR ALL OF THE FOLLOWING:
• Less 5% for early registrants (on registrations made on or before December 26, 2011)
• Less 5% for early payment (if made on or before January 16, 2012)
• Less 5% for group registration (minimum of 3 participants)
SEMINAR FEE: P14,880 or U$346 (Fee covers Meals, Resource Kit, Certificate of Attendance)
GET AS MUCH AS 15% DISCOUNT! AVAIL OF ANY OR ALL OF THE FOLLOWING:
• Less 5% for early registrants (on registrations made on or before December 26, 2011)
• Less 5% for early payment (if made on or before January 16, 2012)
• Less 5% for group registration (minimum of 3 participants)