Successful new products are the lifeblood of every fast moving consumer goods company as old products die off and current ones stagnate. But how should a company decide which new product ideas will take off and how best to identify the one winner among the candidates, the winner which will then be given much advertising and promotion resources? Choosing the winner among the dogs is crucial as mistakes are costly.

Attend this 1-day seminar and learn best practices in the New Product Development Process, including the Stage Gate Process, Market Research Options specific to new products, 10 Drivers of New Product Success. Understand the role of product development, be able to think conceptually about new product portfolios, see the role of good market research and understand the value of being first to market. See real life business examples and 10 principles to successful new products marketing.

Lecturer: Bienvenido (Pet) S. Bautista, FICD, just retired as EVP and Managing Director of Universal Robina Corporation, and former positions included VP and Area Director for Kraft Foods SEA, President of San Miguel Beer, President of San Miguel Food Group, President of Kraft General Foods and President of Warner Lambert Indonesia.

He started his career as a salesman, moved on to Marketing and General Management and has exactly 40 years of experience in both Pharmaceutical and Fast Moving Consumer Goods companies both here and abroad. He is an Agora Awardee for Excellence in Marketing Management (1994), a CEO Excel Award of Excellence in 2005 by the International Association of Business Communicators, and a 2006 Executive of the year Award by the Philippine Association of Secretaries and Administrative Professionals, Inc. He holds a BS in Economics, completed his academics for an MBM, both from the Ateneo de Manila. He is a Fellow of the Institute of Corporate Directors.